Lean Edge Marketing

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Upcoming 2020 Webinar Appearances


Find the Lean Edge Marketing team at these upcoming webinars:

Ways for Amazon Sellers to Prepare for Holiday Sales

Gwen McShea from Lean Edge Marketing discusses selling on Amazon in 2020 including the impacts of COVID19, recent IPI Score changes and preparing for PRIME Day and upcoming holiday sales.

https://youtu.be/D1GTWvFIxfc

Advanced E-Commerce Optimization

September 23, 2020

Presented by Bud Reed, Founding Partner, Lean Edge Marketing

Join Bud Reed from Lean Edge Marketing as he presents an advanced seminar on Optimizing Your E-commerce site for the Vermont Specialty Food Association. During this webinar Bud will cover:

  • How to increase good quality traffic to your website via SEO and build your email list in the process.

  • Keeping visitors on your site longer and converting more of them to buyers. Topics will include usability analysis and abandoned cart programs.

  • How to measure the results of your efforts using Google Analytics and Search Console along with other measurement tools, and how to develop KPIs (key performance indicators) specifically for your business.

https://us02web.zoom.us/meeting/register/tZwod-GgpjsqGNfNJ6GUGxjVvOiGTyDnAct7

VT Marketers Amazon.com Meet-Up

Our meet-up group meets approximately every two months to discuss all things Amazon. Join us!

https://www.meetup.com/Vermont-Amazon-Marketing-Meetup-Group/


Previous Appearances…

Selling on Amazon

May 20, 2020

Presented by Tom Funk, Sr. Consultant, Lean Edge Marketing

Amazon is the biggest online selling platform in the US -- and still growing rapidly. Over half of sales on Amazon are by third-party "Marketplace" sellers. We'll outline how you can get started on Amazon's Seller Central platform, and we'll share tactics for growing sales if you're already on Amazon. We'll cover:

  • What makes a successful Amazon product -- and how to optimize your product listings.

  • Advantages and pitfalls of having your items warehoused and fulfilled by Amazon (FBA).

  • Knowing Amazon's fees and driving profitable growth.

  • Managing the impacts of Covid-19 on your Amazon operation.

https://vtspecialtyfoods.org/webinars/

VT Marketers Amazon.com Virtual May Meet-Up

May 21, 2020

Let's talk Amazon... virtually!

We are going to host a Zoom event on Thursday May 21st at 3pm.

The COVID19 Pandemic has created havoc for businesses large and small and resulted in a lot of daily changes at Amazon. We thought it would be beneficial for our group to come together (virtually) and keep our conversation going. Let's discuss how this upheaval has affected you, our Amazon marketing community, in addition to discussing recent Amazon wins, losses, breakthroughs and challenges. 

https://vtspecialtyfoods.org/webinars/